![]() ![]() Web-based content that automatically modifies itself according to the data provided by the users, their preferences, and behaviors is known as dynamic content. ![]() This communication tactic is now widely spread across the nonprofit sector and is instrumental in increasing donations by up to 6x. There was a time when personalization was a privileged tactic followed exclusively by larger companies. However, with so many CRM tools available, personalization has become a best practice across all industries and sectors – without burning a hole in your pocket. ![]() Salesforce has revealed that 84% of customers say that being treated as a person, not a number, is the key to winning their business.Ĭompanies like Fitbit, Grammarly, Amazon, Spotify, and Netflix have aced their email personalization game by using dynamic content that is personalized for every subscriber. ![]()
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March 2023
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